How To Market My Auto Repair Business

Need a list of proven machine service marketing ideas to attract more leads and qualified customers into your shop?

Here are 23 — go to boondocks!

1. Become the #ane go-to auto repair shop in your town past creating proper noun recognition

Having an attractive logo professionally designed specifically for your auto repair advertising is important for 2 primary reasons:

• It helps y'all look like a professional trustworthy business concern
• It creates name recognition

Both of which amount to MORE customers.

Something like this:

Put yourself in your prospect'south shoes for a moment…

Imagine your motorcar just stopped working, and you lot don't have a spouse or family member who will scissure open up the hood and take a look inside.

You know there'south one auto repair identify in town… but there's no sign — just an open garage door with some guys working in a garage…

And then there's another machine service business that non only has a Large official-looking sign, but it conspicuously states the name of the business organisation with an attractive logo, and it just seems similar a friendly place.

Which i are you more than likely to trust and call when your car breaks downwards?

The friendly-looking one that has a legit sign and logo!

Why?

Well, commencement of all, considering you know their name. You can but Google them!

Merely secondly, because they expect more established, credible, and trustworthy. If in that location'southward anything your prospects demand, it's conviction that you're not going to rip them off with unfair pricing but instead, treat them well.

Plus —

You can get your logo designed AND put on multiple promotional items to easily (and inexpensively) boost your shop's brandingand professional appeal.

Bank check these out:

• Fridge magnet- every bit depression vi cents
• Caribiner key chains- 42 cents
• Ice scrapers- 59 cents
• Pens- simply 99 cents
• Car magnet- $8 each
• Custom t-shirts for your team- $x each
• Logo pattern- $995

Those prices are definitely worth it for consistent, professional branding!

A lot of pocket-sized machine repair or service shops skip this step in their auto repair marketing plan — still information technology'southward function of why they stay small and don't generate more leads, including referrals. (Another big reason is that they aren't doing enough marketing (like automotive postcards!))

2. Market your services BEFORE major weather changes to generate $28,000 in revenue

Though people need your services all year round, hot summers and freezing winters prompt vehicles to bust, and prospects should prepare for these weather changes early, right?

Plus:

No matter where you're located, retrieve this:

There'southward always some other guy looking to take your customers!

So whatever marketing medium you're using, there are 2 rules for winning the auto repair marketing game:

1. Reach prospects first
2. Reach prospects more than often

You should start planning — and running — your auto repair marketing campaignswell earlier your prospects need tune-ups, ACs checked, and heating systems fixed.

I recommend hit each prospect with your message AT LEAST iii times.

Repetition wins the game when it comes to automobile repair advertisement. It builds your credibility with your prospects because when they see your ads again and over again (and again and again!), they sympathize that yous're a stable, trustworthy business organization who WANTS to help them.

Repetitive car shop marketing also increases the likelihood that yous'll reach them when they Practice need you lot, and when information technology comes to machine repair, that could be someday.

For example:

These guys used their automotive directly mail entrada to attain prospects with ii different designs and brought in 80 new customers and $28,000 in acquirement!

Check out their automotive postcard design:

So…

Market yourself in accelerate and consistently.

Not only will consistent marketing help you lot stay busy throughout the twelvemonth, it will give you time to take better intendance of your customers because your marketing volition be running practically on autopilot!

3. Target your platonic prospects to generate $14,400 in acquirement or more

If you want to avoid wasting money with your car service marketing, y'all need to discriminate!

What I mean is this:

Mailing automotive postcards to every single homeowner in your city can get expensive — and FAST — peculiarly if you live in a densely populated area.

So, narrow your focus.

Choose your prospects .

And recollect about this:

Say you mail automotive postcards all over boondocks.

And let's say your boondocks is actually a huge city that takes 45 minutes to ii hours to cross, depending on traffic.

Do you think a prospect with an automotive trouble will be able to bulldoze to you to become their car fixed if y'all're far away? Do you lot call back they'd fifty-fifty be willing to drive to yous?

Probably not.

And so your targeting can — and probably should — go beyond merely geography for that reason.

Your auto store marketing needs to hit people who are MOST likely to come to your shop and become a customer.

In fact, you can target but your Ideal prospects and so you generate the highest quality leads (and jobs)!

For example:

This Ohio auto repair shop mailed automotive postcards using DirectMail2.0 and generated 48 prospect calls and $14,400 in acquirement right off the bat.

Don't worry…

If you don't know who your ideal prospects are, finding them is easy…

All y'all have to practice is figure out who your best (significant, most profitable) customers are, and market to more people just like them!

You tin run a gratuitous count of prospects here .

Your virtually assisting clients might be commercial businesses (more on partnerships beneath!).

iv. Utilise this fourth dimension-tested marketing tool to generate a 470% Return on Investment (ROI)

Directly mail remains a time-tested automobile service marketing tool — yeah, even in our digital age!

Consider these numbers:

• 79% of consumers say they open direct mail immediately
• 54% of consumers say theyprefer direct mail marketing the about

Which is to say:

Auto service direct mail WORKS. And ane specific type of machine service direct post works ESPECIALLY well…

You guessed it —

Auto service postcards!

Ad with auto service postcards is price-effective because:

• You can target only your IDEAL prospects by neighborhood and/or demographics
• Recipients run into your message without even having to open it
• You save on postage when y'all postal service automotive postcards rather than letters or folded flyers

For case…

This Wisconsin auto repair shop generated 40 qualified leads that immediately resulted in $8,000 in sales — a 470% return on investment (ROI)!

Complimentary report: Run across more REAL automotive direct mail campaigns with results AND examples

Plus:

Check out these ready-made automotive postcards you tin can use:

• Auto Repair Postcards
• Automobile Detailing Postcards

No demand to reinvent the cycle —

You can apply one of those postcard designs for your next straight post campaign. Order a Costless sample pack today so you can check them out.

v. Update your online listings to attain 93% of online prospects

As many as 93% of all online experiences begin with a search engine, according to SearchEngine Journal.

While many of the people who receive your auto repair postcards will search for you by name and get straight to your website (we'll talk about what happens so in #6), many of them will simply search for what they need, like:

"All-time auto repair shop in [your boondocks]."

And they will see several listings, many of which volition be search and review sites, like:

• Google
• Yelp
• Angie's List
• Prime Buyer's Report
• Yellow Pages
• Expertise
• Repair Pal

Make certain you're listed on those sites, too — and that your business profile is right, up-to-appointment and filled with photos of your work (similar earlier-and-after shots) —

Or you risk LOSING all of those prospects to your competitors.

Here's a great example of a thorough listing on Yellow Pages:

Don't just sign up for accounts with online listing sites and retrieve y'all're done.

Keeping your list electric current means setting aside time to upload new photos regularly and asking your happy customers to leave you a review on the site (more on that in #nine)!

Later you're done updating your online listings, you need to address your website…

6. Capture some of the 95% of leads visiting your website

Your website isn't just a place for your prospects to visit you online…

It'southward actually a MAJOR part of your motorcar repair and trunk shop promotion strategy.

Consider this:

95% of your prospects will visit your website before making any decision to buy from yous (or not).

Then your website must immediately communicate the post-obit:

• Who y'all are
• Which services you provide
• That you're a real (credible) concern
• And how to contact you.

If your website seems confusing or chaotic, your prospects won't stay on it long enough to figure out how to contact you, and they'll just leave.

Take a await at this website:

Right away, you lot tin tell it's an auto repair shop's site….. there's Goose egg dubiousness about that.

Check out this clear, to-the-point menu section:

Thanks to that ruddy card bar, you tin can see what these guys do and how to schedule an appointment.

And one of my favorite elements on this website, right here:

When your phone number is in the Aforementioned spot on your website (upper right paw corner works nifty!), it's piece of cake for prospects to know where your # is so that they can contact you without having to get search for it.

But one thing this website is missing is a special offering. Your special offering in your motorcar repair marketing gives your prospects a special deal —

A reason worth contacting y'all to effort your shop out, such as a discount on a service.

Special offers are 1 of the 10 essential elements of any winning postcard campaign…

But your special offering should keep your WEBSITE as well! After all, your website needs to generate leads for your business… not simply sit there on the net doing nil, right?

Hither are some special offers PROVEN to work in auto service marketing:

• xv% OFF any maintenance or service piece of work
• 20% OFF kickoff service
• Go $25 off any service over $200
• $nineteen.95 oil and filter change

Plus, you can download a whole list of crazy-adept special offers to have on hand for your body shop marketing:

Gratuitous report: 128 special offers PROVEN to attract leads, calls, and new customers

One concluding — but SUPER important — note on your website:

Reviews.

This website example does accept a picayune section for their reviews:

Reviews immediately testify prospects you're not only credible merely that y'all're well-liked and trusted! (Which is pretty important when it comes to automobile servicing.)

If y'all want your website washed with an adept hand and so it includes all the best lead-generating components, our website design services kickoff at an extremely affordable $495.

vii. Avert losing 96% of hard-earned leads with fill-in forms on your website

You've gone to the trouble and expense to generate a lead with your auto service postcards or flyers (or commercial or any). Once again, the MAJORITY (about 95%) of those people are headed directly for your website.

But 96% of those visitors are not yet set to become a customer, according to Kissmetrics.

So what then?

They leave your site and keep with their lives. When they're ready to call an car store or detailer, will they remember you?

Perhaps — or maybe not.

To maximize your auto shop marketing dollars, yous demand to capture the identity of those interested prospects so you can follow up with them, keeping your business top of mind and then when they need your services, they don't hesitate to call You lot!

How?

With a pb-capture form, like this:

This lead capture course works because information technology's on the front end page, but ideally your lead capture form should:

• Be "In a higher place the fold" (significant, above the point where someone would accept to scroll downwards to read more)
• Pop out with a vivid color then visitors run across it
• And include your special offering!

A atomic number 82 capture form that generates leads works by offering your website visitor something useful — a Gratuitous alignment, for instance, or twenty% OFF an oil alter — in exchange for their email accost.

Like this one:

Believe it or not —

People don't always love giving up their email accost to complete strangers…

Simply if yous offer them something they want and need (similar a money-saving deal for their automobile!), then you've got their attending — and nearly probable, their email address, too.

Plus:

Once you take their email address, y'all tin email them with more special offers and updates regularly!

Tip for your lead form though:

The LESS information y'all ask for, themore likely people are to fill out your course.

So, Only ask for their electronic mail address — no name, address, or phone number.

At present that you lot know your prospects will visit your website, and y'all're going to ensure you lot have a contact form on your website, here are even more than auto repair and torso shop ad ideas:

8. Nail your Google list to generate Gratis leads from Google

Register for a Free Google Business Contour account. It's how you'll update your Google listing for your auto repair or detailing business, meaning…

This:

When someone googles for automobile repair servicessimilar yours (or even for YOUR business directly), one of the first things Google shows from its search is your Google business list (like the one above).

Your Google listing can (and should) show pictures of your work plus all data googlers want to meet right off the bat. This information gets pulled from data you enter in your Google Business Profile account.

So yous need to make sure you have this data entered correctly, specifically:

• Your business organization'south actual name
• Address (Google will verify information technology)
• Telephone number
• Hours of performance
• Category of your business.

You'll also manage and respond to whatsoever Google reviewsfrom your Google Business organization Profile account — more on why that'due south of import in #9.

Again, brand sure you keep ALL your contact information updated in your Google Business organization Profile business relationship sinceinaccurate information well-nigh you will really prevent Google from bringing up your business in searches. Meaning, your concern may cease up showing upwardsLESS in Google searches —

Which is Non what nosotros desire considering Google is the #i-used search engine in the U.South!

Then if your accost OR hours change (like for holidays) brand sure to update it in Google Business Profile.

Some other do good to keeping your business's information totally up-to-date is you'll be found easier on Google Maps!

If someone uses Google Maps to search for alocal motorcar repair or torso shop business, your correct and updated information on the internet (including in Google Business concern Profile) will enable your rankingin Google Maps to exist college than those other concern owners and mechanics who didn't take the time.

So make sure your business'southward contact information is correct onthese websites too:

• Yelp
• Facebook
• Other social media accounts
• YP.com
• Citysearch
• Angie's List
• BBB.org

Plus, Google Maps results show up even Before organic results…

Meaning, prospects see Google Maps results FIRST when they search on Google.

See:

The showtime organic listing for an motorcar repair shop in the above search comesLater those Google Maps results.

Only remember:

Google LOVES consistency, so just keep your business concern's information updated beyond anywhere it's listed online and work on getting TONS of positive reviews too…

Which I talk about next here:

ix. Use Google reviews equallyninety% trust and act on them

When your prospects meet positive reviews, they're 90% more probable to trust and buy from y'all.

Makes sense, right?

Plus, people are more probable to click on a business organization's website when its Google reviews are positive, meaning those gold star ratings you lot run across!

It's like Google has trained us to recognize that stars = ratings, and the more, the amend!

Then the game becomes:

Get LOTS of 4- and 5-star reviews of your automotive business online to boost your auto body marketing!

Here are some means to do that:

• Take mechanics tell customers they'd appreciate a review
• Make sure customers know HOW to leave a Google review
• Add a link in your email signature
• Send gentle email reminders that you lot'd appreciate a review

FYI, information technology's against Google's policy to outright solicit reviews from customers, so one fashion to add the Google review request in your email signature is similar this:

"Have feedback virtually our service? Leave a review!"

Gratis report: How to get more positive Google reviews to promote your business

When you're done servicing a customer's vehicle, tell them you'd appreciate a review online if they've enjoyed your service.

Also:

You likewise want to take the fourth dimension to Answer to negative reviews.

When yous spot a negative review online, make sure to comment on it and respond with a sincere amends and offering to remedy whatever occurred that was dissatisfactory with their automotive service.

The last matter you lot need is a disgruntled sometime client bad-mouthing your business.

So handle the review well, and they could plough into a happy client!

Just:

Even if the customer can't be satisfied no matter what you lot offering or exercise, your response online will at least show other consumers that you care plenty to communicate and try to help.

10. Concenter 75% more of your potential customers with Google Pay-Per-Click ads

As I mentioned before in #5, 93% of online experiences start with a search engine. Unfortunately, only 75% of those people will scroll past the first folio of results, according to HubSpot.

With Google Pay-Per-Click (PPC) advertising, your auto repair advertising appears higher upboth the Google Maps results AND the organic listings when people search for your services.

Hither's what I'm talking near:

What'south great nigh PPC is that you ONLY pay when someone clicks on your advertizing!

What'south not so great is that it's complicated, and yous can hands waste product money on unqualified clicks (when people click on your ad so you take to pay, but they're not qualified leads who are probable to turn into customers).

With PPC ads, you bid on keywords, like "motorcar repair service" or "auto body store." Google AdWords (Google's PPC platform) will suggest a bid for you lot, but you lot can really bid however much you desire.

Your cost per click is adamant past many factors — your bid existence just one — such as:

• How relevant Google thinks your website is to your targeted keyword
• "Dwell time" on your website (how long visitors stay there in one case they click on your ad)
• Your conversion rate (how many visitors have your desired action, such as filling out your atomic number 82 capture grade (#7!))

Again — it can go complicated.

Costless report: How to do Pay-Per-Click yourself (and non waste coin)

When you're start starting out with PPC, I recommend setting a upkeep (say, $15 a day) and playing around with your ads to encounter what gets the best results.

Call back:

The nigh clicks isn't necessarily the best consequence. Yous PAY for each click (hence the name PAY-PER-CLICK). Yous desire to make sure those clicks are converting into leads for your shop!

Hither are a couple of tips:

• Create a dedicated landing page for each advertisement that is a articulate continuation of the message on your ad (if your ad says "Costless oil change!" but your landing page says "50% off oil change," people will click away faster than yous can say "Sayonara, atomic number 82!"
• Make sure your landing folio has a lead capture form (#7)
• Add phone call extensions to your ads (either your telephone number or a "click to call" button for mobile ads) and the people who are ready to telephone call can do and so without y'all being charged for the click!

Honestly…

Managing a PPC campaign tin experience like a full-time job — but every bit a business concern owner, y'all already have one (or vi)!

It's probably worth it to hire a PPC professional to do it for you.

You lot tin can utilise PostcardMania'south PPC management services here.

11. Attain 79% of potential customers on Facebook

Facebook marketing is condign more and more popular every year, and with good reason.

According to Pew Enquiry:

• 79% of online Americans are on Facebook
• That'southward 68% of ALL Americans
• 75% of them go on the siteevery mean solar day

In other words:

Information technology'due south a huge opportunity for motorcar repair advertisement.

However:

Many business pages' organic reach (that's how many people you can reach for free) have declined sharply. For some, information technology'southward as depression equally two PERCENT, and taking into business relationship Facebook'due south January 2018 newsfeed changes, you lot can pretty much say "so long!" to your page's posts being seen by your prospects for free.

That means you have to pay upwardly for an ad, like this:

I recommend running Facebook adsat the same time you're mailing your auto service postcards.

In fact:

You can match your Facebook ad's special offerand blueprint with that of your automotive direct postal service campaign.

Like this:

And so your prospects encounter One cohesive marketing message whether they receive your automotive postcard in the mail service OR run into your advert on Facebook.

Plus, get this:

If yous're mailing your automotive postcards to all the homeowners in Pittsburgh, PA, y'all tin then target thosesame verbal people (meaning, the people on your mailing list) on Facebook, as well — at the exact Same time.

Amazing, right?

This coordination of mailing automotive direct mail plussimultaneously showing matching ads in their Facebook newsfeeds gives your prospects the perception that your auto repair marketing is almost everywhere.

It's called Everywhere Pocket-sized Business. With it, your concern can simultaneously target prospects with:

• Direct mail
• Google ads (across thousands & thousands of cyberspace websites)
• AND Facebook ads.

And YOU don't accept to practice annihilation.

Essentially your auto service marketing will be shown EVERYWHERE your prospects already spend the vast majority of their time, generating the post-obit:

• Calls to your business organization (that nosotros rails for you lot)
• Clicks to your website (we track these too!)
• Millions of online impressions (optics on YOUR ads)
• SubstantiallyMore than leadswith ZERO endeavor from yous.

Watch the Everywhere Pocket-sized Business video to see howexactly this program can increment your automobile service marketing exponentially starting now.

And since we're on the subject of marketing on autopilot…

12. Plow NEW movers in your surface area into automatic customers without lifting a finger

According to the U.S. Census Bureau, a little over 11% of the American population moves every year. Many of those people need auto repair and torso shop services in their new towns or neighborhoods!

With our New In Town program, you can reach new movers in your service area every month without yous even having to retrieve well-nigh information technology, which makes information technology one of the easiest-to-implement automobile repair promotion ideas…

Here's how information technology works:

• You tell us your target demographic and service area
• We design automotive postcards for your business organisation
• Every month, we automatically send all new movers that fit your targeting criteria your automotive postcards
• They call to redeem your offer, then y'all wow them with your service and create new customers!

And this is cool:

Your automotive postcards are personalized with the kickoff proper noun of the recipient (they can besides be customized for each recipient to match their demographics), so they take discover of your marketing!

Hither's an example:

By automatically mailing to all the new movers in your expanse, your auto repair business organisation can simply receive a steady stream of new customers who demand your auto repair, detailing, and body services. Talk about automotive mailers that WORK!

13. Kickoff a loyalty rewards programme to win 74% of consumers

Because information technology'south 100% probable a vehicle volition need servicing more than once in its lifecycle, why not start a rewards program to build loyalty and generate more repeat concern?

Afterwards all, echo business organization = leads you didn't have to pay for.

And… bet you didn't know this:

74% of consumers prefer to buy from businesses that boast a stiff loyalty rewards program over ones that don't.

Here some like shooting fish in a barrel examples of rewards programs:

• Oil change punch card- FREE oil alter after then many
• Oil change window stickers- include a coupon on it
• Thank you gifts- mail out special deals or prizes to loyal customers
• Bonus bucks- create "play money" to be redeemed (like greenbacks) for services

Plus —

If you brand the bonus bucks or thank-you lot gifts usable by friends or family, and then your rewards program will generate Gratis referrals for your store and get another method of auto body advertizement for your business.

xiv. Post pictures on your social media profiles & generate visitors to your website

Show off photos you take on the marketing channel where pictures Rule for generating date (clicks), meaning:

Social media!

After all, whether prospects are on Facebook or Instagram (or anywhere else for that affair), people LOOK and click when they see images.

Have a look at these statistics:

• 79% of the U.S. population uses Facebook
• 70% of Facebook users login DAILY
• 75% of users accept activeness after seeing an Instagram ad mail

Plus:

Social media is a FREE manner to become your body shop marketing out so people can see what quality work you practice, and you lot can drive clicks from social media right back to your website.

Here are some tips on what to post on social media:

• Pictures of your shop
• Before-and-afters of jobs (crawly for standoff repair marketing!)
• Photos of your team smiling, looking friendly
• Special promotional ads (Easy to make even if you have 0 graphic design skills)
• Contests or giveaways you're running (to promote people coming in!)

Make sure your phone number, shop address, and website are all listed on your Facebook business organization page and Instagram profile so it's easy for prospects to contact you!

Speaking of which…

xv. Always continue communication open up with your customers

Failing to stay in impact with existing customers is an extraordinarily costly mistake.

The biggest asset your company has, forth with its employees, is its existing customer base — people who've already given you their ultimate vote of confidence:

Their money!

Plus:

Existing customers are not merely a source forcurrent business, but also for referrals — which are essentially FREE leads.

And then information technology's VERY important you proceed in touch with customers considering they could generate MORE (ahem, free) business for you!

Ane way to keep in bear upon with existing customers is by sending them a monthly email newsletter.

Yous can feature near anything in your newsletter, only here are some ideas:

• Current specials and promotions
• New team additions
• Any changes to your business organization
• New pricing (or discounts!)
• New services you're calculation
• That you're on social media (#14)
• That you have a rewards program (#13)
• And how you assistance the customs (#20)

FREE study: eight easy means to plough your email newsletter into a MUST read

Plus:

Motivate your team to exist friendly to customers when they see them. Simply a simple "hello" shows your customers you capeesh them and makes them feel like they (and their car) are existence genuinely cared for.

After all:

People dearest to purchase from those whom they LIKE.

16. Inquire for referrals since 92% of people trust them

According to a report by Nielsen, 92% of consumers trust referrals from people they know.

Non surprising, right?

Whenyou ask someone for a referral, you're usually request them because y'all know and trust their insight!

Don't assume your customers know y'all want to abound your business though.

That'due south why yous should add a line at the bottom of your invoices that says:

"We Beloved referrals! Become your next oil modify FREE for whatsoever referral who becomes a customer with the states!"

You tin can likewise add this to the lesser of your email newsletter (#15)!

Recollect that other peachy thing virtually referrals?

You don't accept to PAY to generate them equally new fresh leads.

Instead — just reward your current customers who give you referrals…

Which will make them feel valued and salvage YOU actress dollars in your motorcar torso shop marketing programme!

17. Use your web log to generate four.5X more leads

Call up a web log is optional for your machine trunk marketing strategy?

Become this:

Publishing helpful articles on your business's blog can actually generate upwardly to 4.five times more leads than businesses whodon't utilize this free machine mechanic advertizement resources, according to Hubspot.

Need ideas for your automobile repair marketing blog?

Listen to your current customers.

And answer these questions:

• What do they demand help figuring out?
• What questions practise they have when they're looking for a torso shop?
• What helpful content tin you write nearly that will evidence you lot're credible?

Your blog is factually a resource page for prospects where y'all respond their FAQs.

Plus:

When you arm your motorcar repair marketing strategy with helpful content that you feature on your website's weblog, you'll have a amend hazard of ranking higher on Google.

How?

Past using keywords.

Brand a listing of keywords that your prospects may use when googling for an auto repair concern (just like yours), and include those keywords in both your blog and website pages.

When a prospect googles for a store similar yours, Google will more likely suggest your website to that prospect if keywords used on your website mirror what your prospect entered into Google.

It's essentially FREE SEO (search engine optimization) for your car repair marketing… speaking of which…

18. Improve your Google ranking with search engine optimization (SEO)

Search engines work past finding websites which match the keywords your prospects searchwith.

And so if your prospects enter "[Your Urban center] Car Repair" (aka "Jackson Car Repair"), your website will rank higher in Google to the caste that your website pages have the keywords "Jackson Motorcar Repair" in them (equally well equally other factors that are more complicated which we won't go into item on here).

Above are the meridian results for the keywords "Jackson Auto Repair" when I googled for information technology. The business owners you lot run into above have websites that are congenital to be found past Google, and that's SEO.

To get your website plant on Google, your website's information must be accurate and filled with keywords your prospects apply to notice a shop just like yours.

Again, make a list of these keywords using Google'south gratis keyword planner tool, and take your website guy (fifty-fifty if that's you lot!) use them on the pages of your website — your homepage, your Virtually Us folio, etc.

But it's Nononly keywords you need.

Hither are some tips to increment your website'south SEO:

• Each page'south championship (learn nigh folio titles here) should be dissimilar
• Homepage'southward page title should have "auto repair" or "collision repair" (or the like) + your metropolis & state
• Your contact information (on your contact folio) must be correct
• Your business's data must be referenced (cited) on other popular web pages (#five)
• You should have and use a free Google Business Profile (#8)

SEO is NOT a one-shot deal — much similar auto service marketing in general!

So beware of any visitor that claims to guarantee to get your website to #i on Google in a short amount of time…

SEO is acontinual procedure since Google and its algorithms (formulas) alter all the fourth dimension. That's why getting reviews (#9) and making sure your website is set upward to capture leads is 100% worth your time (and it's WAY less complicated as well.)

19. Close up to 80% more sales past automatically following up with leads

Here'southward the deal:

The bulk of auto mechanic marketing strategies for body shops will probablynot close 100% of the leads on the commencement attempt. And neither will your Best sales person.

Here's an case:

Allow's say you receive an email from someone directly from the contact form on your website.

This person'southward reached out to you lot with some level of interest (even if it'due south just a question) —

THAT'S a lead!

They've asked y'all how much you charge for looking at and diagnosing the repair of a faulty transmission, and you quickly provide them an answer.

And then…

Crickets.

You lot electronic mail them, maybe call them (if they provided a phone number), and even so no word back.

No customer yet.

At present what?

Now you follow upwards with them!

But instead of emailing and calling them every single day, you can utilize email marketing toautomatically follow upward with this lead for you lot.

In a free email marketing software, such as MailChimp for instance, you lot can prepare up a simple campaign to automatically email leads then that you lot'recontinually reaching out to them.

Besides called an "email drip campaign," it works in auto mechanic marketing by sending out emails on a predetermined schedule to prospects in a list that you create.

FREE study: Easily automate your electronic mail marketing to close up to 80% MORE sales

Instead of you remembering tomanually email prospects on a set schedule, have your email marketing system practise it for you.

Plus, you can utilise this same email marketing tool to ship out monthly newsletters (#15) to your customers, making them experience similar you care to keep them updated on things like:

• Special promotions you're running
• New or improved services you're now offering
• New technologies your shop's using for diagnosis and repairs
• Help you've provided the local community
• Pictures of stellar jobs you've done!

The thought is that the more than prospects are followed up withconsistently, the more than likely they'll retrieve YOUR business organization (vs. your competition)…

And when someoneremembers you, they're MUCH more likely to BUY from y'all when the fourth dimension comes.

If you want a done-for-you email marketing solution, you lot can use PostcardMania's email marketing services.

xx. Create goodwill (and new customers) with neighborhood involvement

If a tempest hits your city, offer your squad's helping hands to clean upwards and help others recover.

Y'all tin even give souvenir certificates for your services to charity raffles and auctions.

When yous requite dorsum to the customs, your prospects and customers akin not merely meet your body shop more (from marketing or but meeting your mechanics), only they like to run across you're helping others.

With whatsoever involvement yous exercise create in your local community, make sure to snap pictures so you can share them on social media (#14).

Another idea:

Sponsor a sports team (or local event) and get your shop'southward logo (from #1) shown in the result's brochures and other promotional materials.

Of class, become pictures of the sports squad or outcome you sponsor and again:

Show them on your website or fifty-fifty in your adjacent e-mail newsletter (#15)!

21. Reach out to other like businesses and form partnerships

What other businesses have (or know) prospects who may need your auto services or collision repair services?

How near these:

• Insurance companies
• Law enforcement departments
• Auto parts stores
• Tire shops
• Motorcar dealerships
• Body or standoff repair shops (that is, if you're not one)

Just to proper noun a few!

If y'all're not in the loop with your local Chamber of Commerce, this is a great place to rub elbows with other local businessmen and women too…

ALL of whom could either use your auto repair expertise personally or know others who practise!

22. Upwards your telephone game to runway & close more than leads

Do you know what happens when a prospect calls into your auto service shop?

When a prospect calls your business, youdon't want to waste the phone call.

With prospects doing a lot of their purchase inquiry online these days, when you have a prospect on the phone, you want to be on your A game.

Plus:

When a prospect calls in, yous can ask which car repair advertising they saw.

Brand it easy on whoever mans the phones by using a new caller canvas —

An easy-to-apply sheet, which helps your receptionist (or you lot) gather ALL the vital information well-nigh which machine repair advertising or automobile parts marketing your prospects received or saw.

Plus:

You can as well record incoming calls at your office so you tin listen and actually hear how your receptionist or other staff handle prospective new customers.

Also chosen call tracking —

Nosotros use this in our DirectMail2.0 program so that business organisation owners tin can non merely hear how their prospect calls are handled…

But they tin can use this insight to railroad train their team members to receive calls properly with the intention of getting appointments for sales purposes.

And your new caller canvas volition besides help y'all practise one of the most important things you can practice in your auto service marketing program:

23. Runway your results like an automotive marketing expert

Simply TRACKING volition show you what parts of your auto shop advertising creates leads (and sales) for your concern.

Then — HOW do you track?

Well, that new caller sheet (from #22) is i way!

Another way:

Google Analytics — a free tool from Google that tracks the following:

• Who visits your website
• Where they're from
• What pages they visit
• How long they stay in that location
• And Manner more!

Free written report: Easily set up Google Analytics for website tracking

Allow'southward say you post out six,000 auto service postcards, and you check your Google Analytics account and detect 1,000 people visited your website, with 300 people landing and spending 1-two minutes on your "Virtually U.s." page.

Merely… maybe only 25 people fabricated it to your contact page to actually contact yous and become real leads for your business.

Here's an idea:

Why not put a popular-up form or lead capture course on that "About United states of america" page to capture more of the leads who read all most you, and plow them into tangible leads!

Genius!

However — the virtually important metric to rail?

Render on investment (ROI)!

The ultimate measurement of your auto shop advertising and car store postcards = how much sales they generate for your business.

Here's an example:

A Kentucky motorcar shop started mailing automotive postcards as part of their body shop marketing strategy and generated 57 prospect calls —

45 of whom became brand new customers for their shop!

Past mailing 12,000 automotive postcards, they brought in $6,912 in income and now have 45 new people they tin earn echo business from AND also enquire for referrals from!

Just a goldmine of growth and opportunities!

Here's their design:

Plus, with any of our auto repair postcards (which you tin can see here), we tin can transport them with the U.S. Stamp System's Every Door Direct Postal service (EDDM) to salve you $$$ on postage, if that strategy works for your auto body advertizement. (What's EDDM? Sentry the video here.)

So at that place you lot have information technology! 23 car service marketing ideas to employ to grow your auto repair business.

For even more than marketing ideas, check out these motorcar repair postcards that work!

And if you take questions near anything mentioned hither, such as marketing with Everywhere Small Business, leave a comment or you can email me directly at Joy.Gendusa@PostcardMania.com.

Prepare to start your auto repair marketing campaign? Call one of my experts at 800-628-1804 — the consultation is 100% Free! I promise you'll learn a strategy yous can use to abound your business organisation this year.

All-time,

Joy

Source: https://www.postcardmania.com/blog/23-auto-repair-marketing-ideas/

Posted by: christianhaterequed.blogspot.com

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